Friday, March 28, 2008

EA the new age NAZI'S.


EA is something once mentioned on any gaming forum on the net creates anarchy amongst the gamers, getting them all riled up and ready to start a lynch mob, and with good reason. EA put bluntly are the NAZI'S of the gaming industry. Much like peasant villagers, gamers protest loudly their discontent when EA wants to buy/ hostilely takeover a developer or publisher. Just like peasant villagers, gamers can do nothing but sit by and watch as EA marches down the street( metaphorical ) after invading a developer or publisher. Sure the invaded parties all "act" happy about the deal and proclaim their praise for EA. But thats what prisoners do...act happy when they are told to. The bad thing is unlike the Nazi's EA can't be defeated, they are an unbeatable foe. It wouldn't be so bad if EA would put out a quality product from one of these captured properties, but they won't they will simply milk and ultimately destroy. Then move on to the next one.

The recent country( metaphorically ) EA is determined to invade is Take-Two which they would also acquire ROCKSTAR the developers of the immensely popular GRAND THEFT AUTO in the process. EA offered Take-Two an all cash merger of about $2 billion dollars. Take-Two's board rejected the offer which in turn( like a spoiled bratty kid who didn't get what they wanted ) EA made their offer public to the share holders hoping to entice them.
"Our all-cash proposal is a unique opportunity for Take-Two shareholders to realize immediate value at a substantial premium, while creating long-term value for EA shareholders. Take-Two's game designers would also benefit from EA's financial resources, stable, game-focused management team, and strong global publishing capabilities. ... There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today."
Have you ever smelled such horse shit? The fact is EA wants in cheap before the launch of Grand Theft Auto 4 to capitalize their profit, while monopolizing the licensed sports game rights and then destroying whats left of Take-Two. After the launch of GTA 4 Take-Two shares are likely to spike, which means EA would have to pay more, which is bad for EA no matter how many billions of dollars they have. Sure, if EA managed to buy Take-Two before GTA 4's release they would baby feed Take-Two and ROCKSTAR until the launch of GTA 4 but after that, they would fire off the talent or force most into quiting because EA will refuse to pay them what they are worth and what they are use to making.
"Dear Strauss," Riccitiello wrote in the February 19 letter, "I am disappointed that you have rejected Electronic Arts' $25 per share cash offer to acquire Take-Two Interactive Software...and declined to engage in the friendly negotiations we proposed. We continue to believe that an acquisition of Take-Two by EA is in the best interests of your shareholders, employees and other constituents, and we remain interested in acquiring Take-Two. So to further demonstrate our seriousness and encourage you to move forward now, I am writing to increase EA's offer to acquire all of the outstanding shares of Take-Two to $26 per share in cash."
By making their letter and their offer public EA has put the "guns" on Take-Two to accept a premium offer over their share price. Their alternative is a hinted at is shareholder lawsuit against Take-Two's management if they refuse. A deal like that would make Hitler cry. Its no loss for EA they just want the damn name and the property, they'll fill the offices with their in house slaves. Outside of utterly destroying the GTA franchise they will hold a complete monopoly over sports games which is EA's second primary goal. Making it virtually impossible for any other developer or publisher to produce a licensed sport title. Funny how mainstream gaming news outlets overlook this info. They are a destroyer of companies. With the recent "shady" acquisition of BIOWARE we can only hope there may be one last good game from them, not sure about you but I'm not keen on playing MASS EFFECT 2 or KOTOR 3 to a soundtrack of 100 hip hop songs. Sadly BIOWARE'S days are numbered and its a crying shame.

They are a plague on the gaming industry and the only people who will tell you that are gamers. Not some assclown who is paid to type a predetermined outlined transcript or a piss ant TV gaming journalist. Sure the casual sports gamer would disagree, but what do you expect they've been mind screwed into buying mediocre updated sports games every year from EA, which fuels the machine. If the gaming industry ever crashes again you can bet a large part will be due to EA.

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